A sit down with Guillermo Rauch, CEO of Vercel

Earlier this month, the team attended an inspiring session at the Luminal (YC S25) Speaker Series with Guillermo Rauch CEO of Vercel — “Do Things That Don’t Scale” to Systems That Do.

A few key takeaways that really stood out to the group:

🏎️ Velocity > Speed — it’s about consistent forward momentum, not just bursts of quick wins.
🧠 Your ability to extract (the right) knowledge, and get to truth, can make/break your team.
🌊 Choice is liquid — your ability to control customer and/or market behavior is really brittle.
🕵‍♀️ The internet is unforgiving — every detail matters.
🙉 And of course, the customer is always right.

Call back to Rue Gilt Groupe and the Customer First program.

Grateful for these insights and to CBRE, Puzzle 🧩🚀, Luminal (YC S25), and Dasha Shunina for bringing everyone together.